The first project in our GD1 class was an envelope/letter design for the letter sent to the U of M Alumni asking for donations. Their previous designs had been lacking, to say the least, and it was our job to create a letter that would encourage the audience to open the envelope and read. They wanted to move away from blatant maroon and gold and include some sort of graphic element- whether it be typography, illustration, or photography.
The first step in this project (as in any project) was brainstorming. Taking a variety of inspirations from various design websites (ffffound, itsnicethat, etc), I came up with numerous very rough ideas. Here are a few sketches of these ideas.
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