Wednesday, November 2, 2011

JOIN ME: The Final

Some times the client doesn't know what he wants and you have to show him. While the CFANS Office of Diversity and Inclusion knew what they wanted to convey, their ideas hadn’t solidified and they couldn’t give us boundaries. This gave us a lot of creative freedom when designing this campaign.

Our final concept includes 4 pieces: a decal series, a poster series, a website, and a “mascot poster.” Ideally, the viewing order of these would be decal, poster, then website. However, all of these elements could be viewed in any order.

1.     Mirror Decal Series
The idea was to engage the audience in an unavoidable way.  We all need to use the bathroom, so what better place to interact with the audience? Our bathroom mirror decal would feature half of a photo of an interviewed individual, a QR code, a website link, and the tagline: What do you reflect? JOIN ME- Reflect Respect and Not Hate. This concept still embodies the basic idea of our original concept, but has a much stronger impact on the viewer.

2.     Poster Series
But the mirror decal doesn’t have a lot of information. What if the viewer doesn’t have a smart phone or laptop with them?

We solved this problem with a poster of the same individual and some of their story, further incorporating the idea that while everyone’s story may be different, we are all people and deserve to be treated with respect.

3.     Website
And if somebody wants to get involved? The can visit the website! Here you would find campaign information, full interviews, and ways for you to share your story.

4.     Mascot Poster
Finally, the mascot poster. Due to a limited budget, Ange asked each team to create a poster that embodies the essence of the entire campaign. Basically, if we could only have a poster and a website to convey the message, what would the poster look like? Instead of focusing on a single individual like the other poster series, the mascot poster would incorporate a large number of pictures in order demonstrate inclusivity.

Project DONE. A special thanks to Jordana for being a great partner to work with!

For more stages of this project, see these links.

JOIN ME: The Revisions

Of course, nothing is perfect the first time around. After submitting our concepts for the Office of Diversity and Inclusion to small group critique, Jordana and I decided to work with the mirror decal project. However, some heavy revisions needed to be made. One major concern was the element of fun/comedy. Discrimination is a serious issue, and Ange believed the client wanted a more serious take on the concept. Thus, we began revising.

We decided to include a more serious individual on the mirror with the tagline “What if you were me?” A poster and a webpage would also be created in order to offer more information to the viewer if he was interested.

After refining the concept, we created a concept page for each element in our campaign. These concept pages, pictured below, were then shown both to the client and to individuals involved in GLBTA who were interested in the project.
                                          (Click on the picture to enlarge.)

JOIN ME: The Concepts

Think outside the box. That was our goal for the CFANS Office and Diversity project, and to reach it, Jordana and I brainstormed… up a storm! Ok, that was bad, I’ll admit.  We did, however, travel around campus looking at locations and observing students/faculty in an attempt to study the way everyone interacted with their environment. In addition, we researched stories of hate crimes and discrimination so we were more informed when creating our designs.

After tossing around ideas, Jordana and I settled on three separate concepts which we would submit to our teach/fellow classmates. (Click on the image to enlarge)

1.     The Swing
This concept really focused on the idea of joining. We would install several sets of swings around campus, both inside and outside, inviting people to swing together with another person. Beneath the swings, we would place decals that named the campaign (Join Me), and listed questions to ask your partner. By doing this, we hoped to encourage people to get to know others better, understand that everyone has a story, and discourage stereotyping/discriminating against others

2.     The Mirror
This concept focused on location and unavoidable interactivity. We would place decals of various features of individuals on the mirror with the tagline: “What if you were me?” We hoped to encourage the viewer to think about life from a different point of view and discouraged discrimination against such individuals.
1.     The String
Our final concept focused on community involvement. We would install several clothesline displays around campus with a writing stand, pen, and paper.  We would as the viewer to answer a question such as “What does diversity mean to you?” They would write their answer on the paper and hang it onto the clothesline.

For more stages of this project, see these links.

JOIN ME: The Project

Join Me.

This was the tagline given to us for our class project. The University of Minnesota CFANS Office of Diversity and Inclusion asked our class to design a campaign promoting awareness and respect in regards to diversity on the St. Paul Campus. Our designs were to include imagery and interviews of St. Paul Campus students and staff while effectively engaging a wide range of people. By the end of the project, we were to have created at least three separate but related pieces, and our teacher, Angela Wang, encouraged us to think outside the box and include some highly interactive pieces.

For this project, we split into teams, and I partnered with the lovely Jordana Reece.